On the blog Elsua I ran into a film made by Best Buy on the way they use social media. What I found interesting about the 4 minute film is that Best Buy use a variety of media and are very clear about the reason why they use the media.
From our experience one of the most important success criteria of implementing social media is having clear vision and intention. Social media very often lead to changes in the way people work (together). The intention therefore needs to be changing patterns and empowering people, not successfully implementing software.
Best buy is using social patforms in 5 different ways:
- Blueshirtnation: Their “Myspace” like network that allows workers to connect to each other. They have many stores throughout the country and they find that it improves job satisfaction if employees feel they are part of something larger than just their store.
- Watercooler: This online discussion forum is used widely by teams or in stores to spread information quickly and discuss it.
- wiki’s empower people to all contribute.
- Loop marketplace: is a space employees can post ideas. Other employees discuss and enrich them.
- Prediction markets: By trading stocks employees predict future business outcomes. Examples of the outcomes can be sales figures or the completion of projects. This system harnesses the collective knowledge of all employees to help make the best decisions.
httpv://www.youtube.com/watch?v=H_jhLGxH-m4



