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	<title>Innovation Factory &#187; soc</title>
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		<title>Successful implementation of communities 1</title>
		<link>http://www.innovationfactory.eu/2009/10/20/whats-in-it-for-me/</link>
		<comments>http://www.innovationfactory.eu/2009/10/20/whats-in-it-for-me/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 09:02:53 +0000</pubDate>
		<dc:creator>Jaap Linssen</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Collaborate]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Community management]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[soc]]></category>
		<category><![CDATA[socia]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social network]]></category>
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		<description><![CDATA[Communities, by definition, need to be valuable to all its participants. Enterprises in many cases only deal with the 'What's in it for me' question from their own perspective. They often fail to truly address this question from the participants perspective.]]></description>
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