In this blogpost we will discuss some examples of how the music industry is innovating, and an important lesson that companies can learn from this.
Recently, Dutch Brazilectro band Zuco 103 launched a crowdsourcing initiative. Through their Myspace they challenged their fans to create a videoclip for the new single Longing (Saudade). Fans can download short clips that were shot in front of a green screen, load them in their video editing software, and “get creative”. The winner will be invited to a concert, and have a meet and greet. But the real winner is of course Zuco 103; they access the creativity of ‘the crowds’, get many free video clips, and above all lots of free publicity for their new album.
So is the music industry becoming more innovative? And are artists expanding their creativity and finding new ways to interact with their fans? I think they are… and I hope to convince you with some more examples after the fold.
