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	<title>Innovation Factory &#187; marketing</title>
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		<title>Communities an alternative for CRM?</title>
		<link>http://www.innovationfactory.eu/2009/02/18/communities-an-alternative-for-crm/</link>
		<comments>http://www.innovationfactory.eu/2009/02/18/communities-an-alternative-for-crm/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 07:34:50 +0000</pubDate>
		<dc:creator>Jaap Linssen</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Community management]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[We see a lot of corporates showing interest in communities these days. Many focus on building their own communities or playing a role in large generalistic communities like Youtube, Facebook, or Dutch case Hyves. Successfully starting and maintaining a consumer community is difficult and takes a long time to do so. I would estimate chances &#8230;]]></description>
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		<title>Marketing innovations</title>
		<link>http://www.innovationfactory.eu/2008/10/22/marketing-innovations/</link>
		<comments>http://www.innovationfactory.eu/2008/10/22/marketing-innovations/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 20:52:12 +0000</pubDate>
		<dc:creator>Gyuri van de Bilt</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[adoption]]></category>
		<category><![CDATA[cultures]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Yesterday I read an article by Hester van Herk on the adoption of innovations. Her article focuses on the key success factors for adoption by consumers, based on scientific research in the last decades. She focuses on both product and consumer characteristics. Innovative products To be easily adopted a product should have clear advantages over &#8230;]]></description>
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