Communities are effective ways to improve an organisation’s innovation capacity. Enabling collaboration, however, isn’t easy as corporate dynamics are very different from the dynamics of the Internet. Communities do not become successful by themselves, they require careful management, so effectively managing communities is of great importance. Creating a successful innovation community entails more than merely implementing an online software tool; it requires proactive community management.
The success of an innovation community depends largely on the participation rate of the community members. To increase the participation rate of these communities, Innovation Factory supports its clients by:
- ensuring vibrancy and high quality content
- coaching moderators
- coaching specific members to set leading examples
- identifying successful examples
- involve leadership to get attention for leading examples
- promoting the community within the company
- regular drafting of community posts for company leaders
- the organisation of relevant offline events