I just ran into a nice example of the SIT (Systematic Inventive Thinking) ’unification’ technique. SIT is a structured method to generate new products or services from existing ones and uses 5 techniques to come up with new propositions. The unification technique lets you bring together 2 products to become one.
The example I ran in to was a company called Ribcap. They have combined hats that keep you warm and helmets to keep you safe. So now you can wear a helmet and still look cool on the ski slopes or the speed skating ring.
