Management consultant McKinsey executed a survey to assess the adoption of Enterprise 2.0 tools.The results of the survey, based on answers of almost 2000 respondents, provide some interesting insights.
In the first place, Enterprise 2.0 is gaining traction in more companies; the initial small pilot projects have grown into serious applications that do change the way organisations are working and business is done. As a result companies plan to spend more on Enterprise 2.0 in the next year.
Secondly, the focus is less on technology and more on application of technology. The survey reveals that the technologies of P2P and web services have decreased in usage and that applications like blogs and wikis have grown. That’s a good sign showing that users are in charge of Enterprise 2.0, which is an imperative for successful introduction and use of Enterprise 2.0. In our experience, organisations where users drive Enterprise 2.0 are far more successful than organisations where IT is in control of Enterprise 2.0.
Third interesting point is that organisations are saying that the introduction of Enterprise 2.0 asks for and leads to other ways of organizing and collaboration. It’s not the technology, but it’s the change in the way people work that delivers value of Enterprise 2.0.
That’s also why application of Enterprise 2.0 tools can help organisations to become more innovative. The collaborative, grassroots way of communication of Enterprise 2.0 can be used as an important stepping-stone toward a more open culture, which is a prerequisite for an innovative company.
