To strengthen Elsevier’s role as an innovation role model, Elsevier Market Communications & Corporate Relations organised a three day gathering with people from the US, the UK and the Netherlands.
The theme was Innovating Communications, Communicating Innovations.
Innovation Factory facilitated an innovation day with 20 people. In the morning Han Gerrits spoke about innovation and communication. In the afternoon, the participants generated hundreds of ideas for innovating Elsevier’s communication. The group selected eight ideas for further investigation.
