Robert Scoble wrote an interesting article on why Twitter will change the way business communicates (again). This article made me think of the opportunities services like Twitter have for organisations. Scoble mentions that professionals use Twitter as a means to communicate with their colleagues or to show (potential) clients that they are trustworthy and always available. On the other side Scoble mentions the opportunities for organisations are the enormous amounts of messages posted on Twitter and other services. What else can we do with Twitter? Use a form of this service in a company setting as an internal communication tool? Have a CEO keep his employees up-to-date on his day-to-day business? Or use it as a communication tool for project teams? These ideas may contribute to a more open organisation. All these services where people tell what they are doing all day must be heaven for market/consumer researchers. The people share valuable infomation on what they are doing all day for free!
1 Comment
The application could in deed be interesting when working with a group of people on a project that has a tight deadline, or in which firm project-control has to be exercised… The question is how to get people to voluntarily post these short messages and/or to keep the messages accurate… To work in a corporate context in my view a ‘channel’ needs to have a dedicated subject and target group so that you know upfront that a message by person a on channel xyz has to do with subject xyz… If I’m also interested in or busy with subject xyz, I know it’s worth while taking a closer look or to act on/respond to the message..
It’s not just about facilitating another communication method, but also trying to get the added value of such communication as high as possible for all participants.
August 27th, 2007 by multimind