Andrew McAfee wrote a blogpost yesterday on Twitter for the Enterprise (or EnTwitter as he calls it). Since we will start an experiment with an internal twitter at Innovation Factory, the discussion around this blogpost grabbed my attention.

I often hear Twitter users complain about the amount of non-interesting tweets passing by. In a previous blogpost McAfee suggested to introduce norms and policies to filter out the ‘noise’. A lot of people responded that such a strict company policy would actually cripple the tool. Furthermore, it appears that Enterprise 2.0 tools are used differently than their Web 2.0 counterparts. People are aware of the fact that their colleagues will read their contributions. So less ‘noise’ is to be expected anyway. I personally like the suggestion McAfee has made in his most recent blogpost to allow categorization of tweets by preface characters. By writing predefined characters at the beginning of a tweet, messages can automatically be categorized. All the uncategorized tweets will simply end up in one general stream and the categorized tweets will be shown in their respective tweet stream. I think this would be a good addition to our internal twitter.