Last week an event called ‘Van Web2.0 naar Enterprise2.0′ took place in Zeist. Han Gerrits was chairman at the event. A list of the speakers at the event can be found at the Heliview website.

On the weblog Frankwatching.com an interesting review of the event is written. A recurring subject in this review is expectation management. A company engaging in an Enterprise 2.0 project must realise that only 1% of the community participates very often (9% contribute from time to time and 90% are lurkers). Although lurkers only pull out information, the social initiative is of value since these lurkers gather information from it. Naturally, in any Enterprise 2.0 initiative active participation should be encouraged, because that generates the most value. However, realistic targets need to be formulated concerning the level of participation.