Comments on: The business opportunities of Twitter http://www.innovationfactory.eu/2007/08/24/the-business-opportunities-of-twitter/ Tue, 16 Aug 2011 09:19:21 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: multimind http://www.innovationfactory.eu/2007/08/24/the-business-opportunities-of-twitter/#comment-55 multimind Mon, 27 Aug 2007 10:36:27 +0000 http://www.innovationfactory.nl/blog/?p=36#comment-55 The application could in deed be interesting when working with a group of people on a project that has a tight deadline, or in which firm project-control has to be exercised... The question is how to get people to voluntarily post these short messages and/or to keep the messages accurate... To work in a corporate context in my view a 'channel' needs to have a dedicated subject and target group so that you know upfront that a message by person a on channel xyz has to do with subject xyz... If I'm also interested in or busy with subject xyz, I know it's worth while taking a closer look or to act on/respond to the message.. It's not just about facilitating another communication method, but also trying to get the added value of such communication as high as possible for all participants. The application could in deed be interesting when working with a group of people on a project that has a tight deadline, or in which firm project-control has to be exercised… The question is how to get people to voluntarily post these short messages and/or to keep the messages accurate… To work in a corporate context in my view a ‘channel’ needs to have a dedicated subject and target group so that you know upfront that a message by person a on channel xyz has to do with subject xyz… If I’m also interested in or busy with subject xyz, I know it’s worth while taking a closer look or to act on/respond to the message..

It’s not just about facilitating another communication method, but also trying to get the added value of such communication as high as possible for all participants.

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